BrightLocal, Local Consumer Review Survey 2026
97%of consumers read reviews for local businesses.
45%use ChatGPT or other generative AI tools for local business recommendations, up from 6% the year before.
Free live webinar · Thu Oct 15, 2:00 PM ET · Zoom
Become the business your future customers see first.
Stop losing your customers to bad advice on the internet and serve them better instead.
Save My SeatFree. We'll send your join link by email and text.
Live with Chris Iglesia
Co-founder, Truly Authentic Marketing. Bring your questions.
01 The shift
Your next customer is asking AI who to call.
If your name isn't in the answer, the call goes to someone else.
- I asked ChatGPT who to call for what I do, and my name wasn't in the answer.
- My customers look it up, learn a little, and try to do it themselves.
- Everyone says get ready for the holidays. With what time?
You're good at the work. This hour shows you how to be easy to find, even if your website still thinks it's 2019.
02 Get seen
Show up when they ask.
See whether Google and AI send people to you today, and what to fix first.
Chris runs real searches live. You'll see if your name comes up when someone asks who to call, and which fix on your site comes first.
Get found when people ask Google or AI who to call. Let automation carry the holiday rush. No new tech, no weekends, no extra hours.
03 Go-to expert
Be the first name people think of in your town.
Your experience and judgment are what your next customer is looking for.
AI can answer questions. It can't replace the person who actually knows the work. You'll see how to put your judgment where people can find it, so they come to you for the part that needs a real expert.
04 Real clients
Turn interest into clients who trust you before the call.
Catch every inquiry. Follow up fast. Keep the conversation warm.
- Capture each inquiry
- Follow up without extra hours
- Arrive trusted on the first call
“It’s taken so much of the work and mental load out of that side of the business, so that we have more energy and attention to focus on helping our patients, making sure that we’re doing as good a job as we can for them.”
05 Time back
Let automation carry the holiday rush.
Black Friday is November 27. Keep inquiries and follow-up moving while you do the work.
Automation handles the repeatable jobs, set up in everyday language. You approve what goes out. It keeps catching leads through the slow weeks after, so you start 2027 ahead.
06 Live attendees only
Show up live. Leave with the First AI Hire Starter Kit.
It makes setting up your first AI Employee much easier.
An AI Employee is a trained teammate that handles one job while you stay in charge. You'll pick your first job live: what goes in, what comes out, and who approves it. The replay doesn't include the Starter Kit.
07 Is it for you
Built for owner-led local experts.
A quick check before you save a seat.
Come if you
- Run an owner-led local business or practice and you're good at the work. BNI members, you were on our mind.
- Want to be found and chosen without becoming a full-time marketer.
- Can bring your website address, one service and one town.
Skip it if you
- Want a trick for instant leads.
- Would rather play with new AI toys than put one to work.
- Haven't served your first clients yet.
08 Your host
Meet Chris Iglesia.
Co-founder of Truly Authentic Marketing. Certified Digital Marketing Specialist and Certified Google Cloud Partner.
Chris helps local experts get found, build trust and follow up without turning into full-time marketers. The TAM team brings more than 10 years of combined marketing experience.
$2K to $10K a monthA wellness practice Chris worked with grew from about $2K to $10K a month. This is one client's result. Yours will vary.
09 Industry research
What the research shows
Published studies from other organizations. These are not Truly Authentic Marketing client results.
Harvard Business Review, 2011
Nearly 7xFirms that contacted a lead within an hour were nearly seven times as likely to qualify it as firms that waited even one more hour.
Google Business Profile Help
“Businesses with complete and accurate info are more likely to show up in local search results.”
10 Questions
Quick answers before you save your seat.
Does it cost anything?
No. Registering and attending live are free.
How long is it?
About an hour plus Q&A. It starts at 2:00 PM ET on Thursday, October 15, 2026, and your calendar hold runs to 3:30 PM ET so there's room for your questions.
Where does it happen?
Live on Zoom. We'll send your join link by email and text. For texts, add your mobile number and tick the reminder box on the form.
Is there a replay?
A replay may be sent to registrants. The First AI Hire Starter Kit is live-only, so the replay does not include it.
Do I need to be good with tech?
No. If you can send an email, you can follow along. Chris keeps every step in plain language.
Who is this for?
Local experts and owner-led service businesses that want to be found and chosen, keep up with follow-up when the calendar fills, and stay ahead through the slow season. Built with BNI members in mind.
What should I bring?
Your website address, the service you most want to be hired for, and the town or area you serve. That is enough to work through your own example as Chris goes.
11 Your seat
Bring your website and one question. Leave with your first job for AI.
Free and live on Zoom, Thursday, October 15 at 2:00 PM ET. We'll send your join link by email and text.
No income, hours saved or AI recommendation is guaranteed.